![]() The default is For You, an algorithmically generated stream of videos akin to Instagram’s Explore page. Now that your profile is ready to go, it’s time to watch some TikToks. Here’s what you need to know to get started, from TikTok “Challenges” to Coins and Original sounds. The app is fast-paced and chaotic, combining elements of Spotify, Snapchat, Vine, and Twitch into a single social network. You can be forgiven if you feel like you don’t understand TikTok. But the app isn’t just home to ads: TikTok is also ground zero for some of the internet’s most popular memes. Even Khloé Kardashian has been paid to post sponsored content on the platform. ![]() ![]() Major corporations like Coca-Cola, Nike, ABC, and Google have run advertising campaigns on TikTok. TikTok is now beloved not only by lip-syncing 14-year-olds, but also by comedians, athletes, and, yes, brands. The app itself revolves around sharing 15-second videoclips, which are set to music often licensed from artists and record labels. It’s also owned by the Chinese company Bytedance, now considered one of the most valuable startups in the world. The social network has since spread far beyond Generation Z: TikTok has been downloaded over 1 billion times, including 96 million in the United States, according to estimates from the research firm Sensor Tower. It’s been more than three years since the lip-syncing app Musical.ly, now known as TikTok, first became popular among tweens and teens.
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